To prepare your online store for Black Friday in South Africa, decide on one or two offers that still leave you a profit, confirm your stock, test every payment method, line up your courier and start building an audience of people who want to hear about your deals before the day arrives. Black Frida...

ChatGPT Ads went live in South Africa on 21 October 2026, so local businesses can now pay to appear inside ChatGPT conversations. You create the ads in OpenAI's self-service Ads Manager at ads.openai.com: set up a campaign, describe the conversations you want to appear in, then add a short title, a ...

Paid ads for online stores in South Africa work best when you start with one platform, one proven product and a fixed test budget, with purchase tracking installed before you spend a cent. For most beginners that means Meta ads (Facebook and Instagram) for visual or impulse products, or Google Shopp...

To get your first sales online in South Africa, make your store trustworthy before you promote it, then sell to the people who already know you, move conversations onto WhatsApp, get listed for free on Google and test one marketplace or one small paid ad campaign. Your first ten orders rarely come f...

TikTok Shop's native in-app checkout isn't available to South African sellers yet — the platform currently runs local seller accounts in 24 markets, and South Africa isn't one of them. That doesn't mean TikTok is off the table. SA sellers are already using the app to sell, by driving TikTok traffic ...

Selling on WhatsApp means using the WhatsApp Business app or API to show your catalogue, chat with buyers, and close sales inside a single conversation, without forcing shoppers onto a separate website first. For South African sellers, that matters because WhatsApp is where your customers already sp...