Amazon Now Accepting South African Sellers!

Sep 06, 2021

Update: Many people are asking if Amazon has opened in South Africa. There was recent news about Amazon opening offices in Cape Town which led to the question of whether or not Amazon is opening in South Africa. The truth is that Amazon have not expanded their sales to target SA but rather that they have expanded their offices and staff compliment in Cape Town. Amazon has already had offices in South Africa for many years for their IT, Support and AWS services teams. They have not however started to roll out their sales operations in SA (yet!). See below on how you can be kept up to date on Amazon launching in SA and how you can start to sell on Amazon even when they are not yet focusing on the South African market. 

For years South African entrepreneurs have been desperate to be able to sell on the world’s biggest eCommerce platform Amazon. Despite many attempts to contact them, we were never able to get a clear answer as to why they didn’t accept South African sellers. 

The trouble came when registering a new seller account on their website; once you progress to the section to add your personal details the drop-down menu for the country of residence just didn’t have South Africa as an option. 

At Insaka we have been checking this regularly in the hope that it might change and this week we were shocked to find that, without any notice or announcement, South Africa had appeared as an option on their list of countries. 

Needless to say, we signed up our account immediately! 

Insaka founder Warrick Kernes says:

“This is a game changer for South African online sellers and any local entrepreneurs who produce goods which have international demand. While this news is worth getting excited about I advise people to take it slow so you can learn the system before jumping in with both feet” 

South Africans can join the Amazon SA Facebook Group to receive updates and to share best practices with one another.  

At this point, we have confirmed that South African businesses can list and sell their goods on the Amazon Europe website (which is confirmed here) but it is not yet clear when or if we will gain access to Amazon North America.




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