Warrick Kernes Featured in Brainstorm Magazine on The Value of eCommerce

Oct 09, 2020

By Chris Tredger

eCommerce is one industry that has capitalised on the Covid-19 pandemic, but is this just temporary, or the future of trade?

The Covid-19 pandemic has wreaked havoc across global economies and has shaken several industries, including aviation and hospitality, to their respective cores.

But, in South Africa at least, the pandemic has actually catapulted digitally-enabled commerce ahead, even if the Minister of Trade and Industry initially held back its reopening.

Today, online retailers speak of significant jumps in total payment volumes, but the question remains: is this an exciting but temporary shift, or have we officially arrived at the future of formal commercial trade?

Warrick Kernes, Founder of the Insaka eCommerce Academy, author of “eCommerce Secrets” and director of the eCommerce Forum Africa, believes the situation is not just temporary.

“The current surge will slowly taper off in the months to come as people go back to brick-and-mortar stores once they feel comfortable to do so, but the eCommerce sales levels will remain at a much higher level than pre-Covid… so yes, this change is here to stay.” – Warrick Kernes

For the full article, read on below:

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